Negotiation is often portrayed as a high-stakes, dramatic exchange, reminiscent of scenes from movies and TV shows. However, negotiation is a nuanced process that extends far beyond the final contract discussion.
In Episode 61 of Social Selling 2.0, the #1 social selling podcast, best-selling author Mark Raffan of Negotiations Ninja™ joins Tom Burton, Brandon Lee and Carson V. Heady to delve into the intricacies of negotiation, shedding light on the importance of strategy, milestones, and value protection throughout the sales journey.
Check out the entire episode here:
🌐 Key Takeaways:
🎯 Define Clear Negotiation Goals: Clearly outlining your negotiation objectives is like charting a course for success. Avoid vague aspirations, and instead, pinpoint specifics like making more money or enhancing communication. It’s about setting a roadmap for a win-win deal – even if this becomes impossible.
💡 Break Down Aspirational Goals: Aspire to improve but don’t stop there—break it down! Just as fitness goals need specific plans, negotiating for better communication demands tangible steps. Get granular, negotiating specific elements like meeting frequencies or reporting structures.
🤖 The Power of AI in Negotiations: AI will become more and more prevalent in how it is being used to swiftly comb and leverage data, but people are required for complex negotiations and always will be.
🚀 Personal Branding’s Impact: Boost your negotiation game with a strong personal brand. Being a recognized figure gives you an edge; people prefer dealing with the familiar. Your personal brand is your secret weapon, influencing negotiations positively and ensuring you stand out in the crowd.
🔍 Understanding Motivation in Negotiation: Uncover the secrets of successful negotiation by understanding motivation. Delve into the other party’s motives and variables, like budget, and what looks like a win to them.
🚀 Dive into the episode for a deep dive into the negotiation landscape and how social selling can make you better prepared for your negotiation! 🎧
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The Life and Times of Carson V. Heady 