The warmest way to make a connection is through a warm introduction. It’s ideal when someone you know introduces you or if a mutual connection makes the introduction. But when that’s not an option, you need to find other ways to open that door.
For me, social selling has been a game-changer. Here’s how I approach it:
🔗 Personalized Messaging: When I send a LinkedIn connection request to an executive, I know my chances of getting a meeting are slim if I don’t personalize it. Instead of listing what’s great about my product, I focus on why the meeting would be valuable to them. Offering unique perspectives and showing how I can add value enhances my probability of securing that meeting.
🌐 Swarming Influencers: Reaching out to one executive might have a 10-15% chance of success, regardless of how good your message is. But when I engage multiple influencers within the organization, build momentum, and uncover what keeps them up at night, it gives me a powerful voice when I finally get that meeting with the executive.
📈 Quality, Quantity, and Consistency: The biggest deal I’ve ever closed, worth several tens of millions of dollars, came from reaching out to over 500 people in an organization. By connecting with a few hundred of them, meeting the president early on, and consistently nurturing those connections, I was able to build a strong network within the company.
🚀 Intel at Your Fingertips: Social platforms offer a wealth of information. You can learn what makes people and their organizations tick and use that to craft compelling messages. This increases your chances of getting a meeting and lays the foundation for developing strong relationships once you’re in.
Social selling can open doors in ways few other strategies can. By focusing on personalized messaging, engaging influencers, and consistently nurturing relationships, you can significantly enhance your chances of success.
Keep going where your audience is, find them on social platforms, and leverage the available intel to build meaningful connections! 🌐🤝✨
#SocialSelling #SalesStrategy #LinkedInTips #Networking #SalesSuccess
The Life and Times of Carson V. Heady 