Great sellers embrace every tool that helps them save time and show up better with knowledge and perspective to build authentic relationships. The effective use of automation and AI in sales is raising the bar.
Firstly, we need to embrace our authenticity and what makes us human to be great sellers. While AI can personalize e-mails, it can’t build relationships based on shared values and experiences like we can.
Secondly, there are AI technologies out there that can help us instead of replace us. Tools like Humantic AI use neural linguistics to help understand the persona of the person you’re selling to and adjust your approach accordingly.
Let’s not view AI as a threat, but as a complement to our sales strategy. AI and automation makes our information-gathering quicker and more efficient, automates tasks to save us time, and gives us valuable insights.
These great tools make the best sellers better if used appropriately. The future is now, so let’s embrace it!
I am a Christian, Husband, Dad, workaholic and author.
Carson Vincent Heady was born in Cape Girardeau, MO, graduated from Southeast Missouri State University and moved to St. Louis in 2001. He has served in sales and leadership across Microsoft, AT&T, Verizon and T-Mobile.
Carson is best-selling author of the Birth of a Salesman series, the first book of which was published by World Audience Inc. in 2010. He released The Salesman Against the World in 2014, A Salesman Forever in 2016 and Salesman on Fire in 2020. He is also featured in Scott Ingram’s B2B Sales Mentors: 20 Stories from 20 Top 1% Sales Professionals.
Carson is a 7-time CEO/President’s Club winner across 5 roles at AT&T and Microsoft and National Verizon Rockstar winner. He has been recognized as a top social seller at Microsoft and is consistently ranked in the top 25 sales gurus in the world on Rise Global. He is included among the Top 50 sales authors on LinkedIn.
With over 330K social followers, Carson has also been interviewed on over 30 sales and leadership podcasts, by such luminaries as Jeffrey & Jennifer Gitomer, Jeb Blount, Brandon Bornancin, Sam Dunning, Larry Levine, Darrell Amy, Scott Ingram, Thierry van Herwijnen, Jim Brown, Sam Jacobs, Luigi Prestinenzi, Donald Kelly, Marylou Tyler, George Leith, Pat Helmer, Eric Nelson, Ron Tunick, Jeff Arthur, Mary Ann Samedi, Jean Oursler, Andre Harrell, Marlene Chism, Bill Crespo, Matt Tanguay, Josh Wheeler and Chad Bostick. He has also co-hosted the Smart Biz Show on EG Marketing Radio.
His articles have appeared in several noteworthy publications such as SalesGravy, Smash! Sales, Salesopedia and the Baylor Sports Department S3 Report.
Carson lives in St. Louis, MO, with his wife Amy and daughters Madison, Sidonia and Charlotte.