Stand Out Vs. The Competition (Sell It Like a Mango) – Donald Kelly and Carson Heady

Competition is inevitable… and good – it forces us to show up better, evolve offerings and invest significantly in customer relationships. The Sales Evangelist’s Donald C Kelly joins me to discuss.

Check out the full discussion here!

https://youtu.be/dg4OZ7LOldc

Understand your competition. Information and knowledge are key and knowing a strengths-weaknesses-opportunities-threats breakdown of your competitors helps you determine with whom and in what areas you should focus.

Donald wrote an important book called “Sell it Like a Mango: A New Seller’s Guide to Closing More Deals” where he discusses his first experience with selling & how he learned to master the competitive landscape. Check it out here! https://lnkd.in/dk7PJx89
 
Just like you have a playbook, so do your competitors and customers. Value is in the eye of your prospect, and they don’t necessarily care about your key initiative. Knowing how to leverage your strengths and meet your customers where they want to be met make all the difference.
 
Check out the full discussion here! https://lnkd.in/d4n4C5cQ

#sales #experience #opportunities #career #selling #salespeople #salescoaching #sellingskills #sellingtips #prospecting #leadership #management

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About cvheady007

I am a Christian, Husband, Dad, workaholic and author. Biography Carson Vincent Heady was born in Cape Girardeau, MO, graduated from Southeast Missouri State University and moved to St. Louis in 2001. He has served in sales and leadership across Microsoft, AT&T, Verizon and T-Mobile. Carson is best-selling author of the Birth of a Salesman series, the first book of which was published by World Audience Inc. in 2010. He released The Salesman Against the World in 2014, A Salesman Forever in 2016 and Salesman on Fire in 2020. He is also featured in Scott Ingram’s B2B Sales Mentors: 20 Stories from 20 Top 1% Sales Professionals. Carson is a 7-time CEO/President’s Club winner across 5 roles at AT&T and Microsoft and National Verizon Rockstar winner. He has been recognized as a top social seller at Microsoft and is consistently ranked in the top 25 sales gurus in the world on Rise Global. He is included among the Top 50 sales authors on LinkedIn. With over 330K social followers, Carson has also been interviewed on over 30 sales and leadership podcasts, by such luminaries as Jeffrey & Jennifer Gitomer, Jeb Blount, Brandon Bornancin, Sam Dunning, Larry Levine, Darrell Amy, Scott Ingram, Thierry van Herwijnen, Jim Brown, Sam Jacobs, Luigi Prestinenzi, Donald Kelly, Marylou Tyler, George Leith, Pat Helmer, Eric Nelson, Ron Tunick, Jeff Arthur, Mary Ann Samedi, Jean Oursler, Andre Harrell, Marlene Chism, Bill Crespo, Matt Tanguay, Josh Wheeler and Chad Bostick. He has also co-hosted the Smart Biz Show on EG Marketing Radio. His articles have appeared in several noteworthy publications such as SalesGravy, Smash! Sales, Salesopedia and the Baylor Sports Department S3 Report. Carson lives in St. Louis, MO, with his wife Amy and daughters Madison, Sidonia and Charlotte.
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