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Tough times can look like a lot of different things, from a sales slump or personal struggles to a deadly diagnosis or recession. While many elements of tough times are painful, pain can beget positive change.
During tough times, stay central to your purpose, seek to serve, and provide what your audience and customers need: security & stability. What value looks like can shift; your goal is to reduce their risk of change.
Don’t focus on your performance during tough times; focus on progress. Plant the seeds that will flourish after tough times end.
Double down on people and process. We must reinvent ourselves often; tough times enable you to learn new tools and approaches, plus ways to parlay your strengths into wins for others.
Look for the positive and learning in every setback!