Selling Through Tough Times – Paul Reilly & Carson Heady

Tough times are inevitable. We can prepare for them, control our response & learn during them. Best-selling author Paul Reilly and Microsoft sales leader Carson V. Heady discuss on Salesman on Fire.

Check out the full discussion here:

Tough times can look like a lot of different things, from a sales slump or personal struggles to a deadly diagnosis or recession. While many elements of tough times are painful, pain can beget positive change.

During tough times, stay central to your purpose, seek to serve, and provide what your audience and customers need: security & stability. What value looks like can shift; your goal is to reduce their risk of change.

Don’t focus on your performance during tough times; focus on progress. Plant the seeds that will flourish after tough times end.

Double down on people and process. We must reinvent ourselves often; tough times enable you to learn new tools and approaches, plus ways to parlay your strengths into wins for others.

Look for the positive and learning in every setback!

About cvheady007

I am a Christian, Husband, Dad, workaholic and author. Biography Carson Vincent Heady was born in Cape Girardeau, MO, graduated from Southeast Missouri State University and moved to St. Louis in 2001. He has served in sales and leadership across Microsoft, AT&T, Verizon and T-Mobile. Carson is best-selling author of the Birth of a Salesman series, the first book of which was published by World Audience Inc. in 2010. He released The Salesman Against the World in 2014, A Salesman Forever in 2016 and Salesman on Fire in 2020. He is also featured in Scott Ingram’s B2B Sales Mentors: 20 Stories from 20 Top 1% Sales Professionals. Carson is a 7-time CEO/President’s Club winner across 5 roles at AT&T and Microsoft and National Verizon Rockstar winner. He has been recognized as a top social seller at Microsoft and is consistently ranked in the top 25 sales gurus in the world on Rise Global. He is included among the Top 50 sales authors on LinkedIn. With over 330K social followers, Carson has also been interviewed on over 30 sales and leadership podcasts, by such luminaries as Jeffrey & Jennifer Gitomer, Jeb Blount, Brandon Bornancin, Sam Dunning, Larry Levine, Darrell Amy, Scott Ingram, Thierry van Herwijnen, Jim Brown, Sam Jacobs, Luigi Prestinenzi, Donald Kelly, Marylou Tyler, George Leith, Pat Helmer, Eric Nelson, Ron Tunick, Jeff Arthur, Mary Ann Samedi, Jean Oursler, Andre Harrell, Marlene Chism, Bill Crespo, Matt Tanguay, Josh Wheeler and Chad Bostick. He has also co-hosted the Smart Biz Show on EG Marketing Radio. His articles have appeared in several noteworthy publications such as SalesGravy, Smash! Sales, Salesopedia and the Baylor Sports Department S3 Report. Carson lives in St. Louis, MO, with his wife Amy and daughters Madison, Sidonia and Charlotte.
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