People Buy From People – YOU are your company’s competitive advantage

Take money and commission out of your mind: treat #people with the utmost respect at all levels and truly invest in #relationships.

People buy from people.

What sets competitors apart from your organization? It’s YOU. YOU are the competitive advantage.

#Sales rockstar đźŤźMatthew K. Berra joins Carson V. Heady for a special discussion about what all #sellers need to know as we close 2020 and look to the new year.

You cannot control at what level you break ground into a new prospect organization, but you can gain valuable intel anywhere.

You cannot #influence change in an organization without understanding specifically what challenges they face and exactly how your unique value can fit.

You cannot position yourself as an influencer without finding ways to position yourself and stay top of mind.

Create relationships: the biggest value you deliver is approaching with a true #collaboration#mindset, be a steward of your business, understand all of the resources you can bring them and how to leverage them, and be an evangelist and advocate for your customers inside of your organization to get them all of the right resources they are privy to through the process that follows.


About cvheady007

I am a Christian, Husband, Dad, workaholic and author. Biography Carson Vincent Heady was born in Cape Girardeau, MO, graduated from Southeast Missouri State University and moved to St. Louis in 2001. He has served in sales and leadership across Microsoft, AT&T, Verizon and T-Mobile. Carson is best-selling author of the Birth of a Salesman series, the first book of which was published by World Audience Inc. in 2010. He released The Salesman Against the World in 2014, A Salesman Forever in 2016 and Salesman on Fire in 2020. He is also featured in Scott Ingram’s B2B Sales Mentors: 20 Stories from 20 Top 1% Sales Professionals. Carson is a 7-time CEO/President’s Club winner across 5 roles at AT&T and Microsoft and National Verizon Rockstar winner. He has been recognized as a top social seller at Microsoft and is consistently ranked in the top 25 sales gurus in the world on Rise Global. He is included among the Top 50 sales authors on LinkedIn. With over 330K social followers, Carson has also been interviewed on over 30 sales and leadership podcasts, by such luminaries as Jeffrey & Jennifer Gitomer, Jeb Blount, Brandon Bornancin, Sam Dunning, Larry Levine, Darrell Amy, Scott Ingram, Thierry van Herwijnen, Jim Brown, Sam Jacobs, Luigi Prestinenzi, Donald Kelly, Marylou Tyler, George Leith, Pat Helmer, Eric Nelson, Ron Tunick, Jeff Arthur, Mary Ann Samedi, Jean Oursler, Andre Harrell, Marlene Chism, Bill Crespo, Matt Tanguay, Josh Wheeler and Chad Bostick. He has also co-hosted the Smart Biz Show on EG Marketing Radio. His articles have appeared in several noteworthy publications such as SalesGravy, Smash! Sales, Salesopedia and the Baylor Sports Department S3 Report. Carson lives in St. Louis, MO, with his wife Amy and daughters Madison, Sidonia and Charlotte.
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