How have you flexed new muscle or gotten out of your comfort zone this year… and – most importantly – how will you parlay it into 2021?

There is an extra layer of humanity that has been added to #sales in 2020.

Matthew Berra and Carson V. Heady discuss.

How have you flexed new muscle or gotten out of your comfort zone this year… and – most importantly – how will you parlay it into 2021?

#Sellers are unfortunately often known for calling when attempting to sell something and throwing up solutions in hopes something sticks.

We have to buck this trend by making genuine investments in relationships.

Customers are people. The more we do to help them win by adding value, the more we stand apart from that common misperception of sellers.

2020 has shaken everyone’s comfort zone. Forming genuine relationships, making non-sales calls, expressing hopes for their well-being and enjoyment of holidays: these things make a lot of difference when you’re trying to form a long-lasting collaboration with anyone.

Heading into a new year is a great time to look at new #relationships you should create – in business, in career, in your personal life.

Which ones should you invest in?Take that step back and infuse the human element into everything you’re doing.


About cvheady007

I am a Christian, Husband, Dad, workaholic and author. Biography Carson Vincent Heady was born in Cape Girardeau, MO, graduated from Southeast Missouri State University and moved to St. Louis in 2001. He has served in sales and leadership across Microsoft, AT&T, Verizon and T-Mobile. Carson is best-selling author of the Birth of a Salesman series, the first book of which was published by World Audience Inc. in 2010. He released The Salesman Against the World in 2014, A Salesman Forever in 2016 and Salesman on Fire in 2020. He is also featured in Scott Ingram’s B2B Sales Mentors: 20 Stories from 20 Top 1% Sales Professionals. Carson is a 7-time CEO/President’s Club winner across 5 roles at AT&T and Microsoft and National Verizon Rockstar winner. He has been recognized as a top social seller at Microsoft and is consistently ranked in the top 25 sales gurus in the world on Rise Global. He is included among the Top 50 sales authors on LinkedIn. With over 330K social followers, Carson has also been interviewed on over 30 sales and leadership podcasts, by such luminaries as Jeffrey & Jennifer Gitomer, Jeb Blount, Brandon Bornancin, Sam Dunning, Larry Levine, Darrell Amy, Scott Ingram, Thierry van Herwijnen, Jim Brown, Sam Jacobs, Luigi Prestinenzi, Donald Kelly, Marylou Tyler, George Leith, Pat Helmer, Eric Nelson, Ron Tunick, Jeff Arthur, Mary Ann Samedi, Jean Oursler, Andre Harrell, Marlene Chism, Bill Crespo, Matt Tanguay, Josh Wheeler and Chad Bostick. He has also co-hosted the Smart Biz Show on EG Marketing Radio. His articles have appeared in several noteworthy publications such as SalesGravy, Smash! Sales, Salesopedia and the Baylor Sports Department S3 Report. Carson lives in St. Louis, MO, with his wife Amy and daughters Madison, Sidonia and Charlotte.
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